Patagonia’s Don’t Buy This Jacket Campaign is paying off. It’s said that customers feel more loyal to the brand, and is creating the conversation that Patagonia wanted to spark. - This is one interesting campaign, but it makes sense, and sheds an incredibly positive light on Patagonia, especially considering the audience. Read the campaign Here.

Patagonia’s Don’t Buy This Jacket Campaign is paying off. It’s said that customers feel more loyal to the brand, and is creating the conversation that Patagonia wanted to spark.

- This is one interesting campaign, but it makes sense, and sheds an incredibly positive light on Patagonia, especially considering the audience.

Read the campaign Here.